OUR
WORK

CASE STUDIES

• Eynesbury Township
• Cascades on Clyde
• Noel Jones Real Estate
• Loctite - new

PROJECTS

• Parade
• The Consort
• RPM Real Estate
• Noel Jones
• Upper Lygon
• Franze Developments
• Salvo Property Group
• Hilton South Wharf
• The Lido
• Ozanam House
• Xerri - new
• Henkel - new
• Various Identities

BRIEF

Over the last 15 years, RPM Real Estate has grown into one of the largest land marketing groups in Victoria. In 2011 alone, they sold an estimated $650m worth of property. To continue their leaping growth into the future, they required a rebrand that truly expressed their honest and professional qualities.

WHAT WE DID

We undertook a comprehensive brand strategy and reviewed their current positioning, going so far as to even interviewing their clients to find out their thoughts on the current brand. After identifying key strengths and weaknesses we developed a strategy that led us to create a brand that truly reflected the nature of their business; personable service.

RESULT

The result was an identity that embraced a new corporate colour, and a logo mark that brought together different shapes to make one sound entity. The new brand represents the unyielding integrity and personality they project as a company.

ENGAGEMENT

• Brand and Positioning Strategy
• Brand Development
• Corporate Stationary
• Company Brochure
• Signage and Way Finding
• Style guide